When you want to launch your postcard marketing campaign, your goal should to get your recipients’ response quickly. You want your targeted customers to open their mailbox and see your postcards and get them on the web or phone.
However, there are many recipients that are not going to respond you immediately. Try to remember about the last time, when you got a direct mail postcard and got your phone to contact that company. Your answer may be “No”.
Therefore, you need to have backup plans in order to ensure that your recipients keep your postcards and respond you. This way you can save your recipients instead of accidently throwing them away.
The best way to achieve this goal is to include a detachable business card within the postcard. For business to business postcard marketing, detachable business postcards are great way to boost your audience response rate. This can enable your targeted audience to hold your contact information. Detachable business cards look professional and impress your clients and customers. Here, are few tips to consider for your detachable business cards;
Consider your audience
Your primary goal should be to impress to your targets audience so that they can respond you immediately. Don’t offer any special discount on the business postcard because your customers will keep them in their wallet and may not find it again. You just need to add your business information the detachable business card.
List of services
List the services of your business on the postcard. The purpose of business card is to remind your targeted audience about your business occupation. It will remind them why they kept this postcard.
The business card should contain your contact information. You need to print your phone number and URL of your website on the business card. If your customers throw your postcard, business card is the last thing that will help them to contact you.
Add a promotion
Business detachable cards should not look boring as the traditional business cards with the name of business owner, business name and business contact info. If you are introducing your new business or want to introduce something promotional, you can add it on your business postcard.
Thus, these are some tips to follow when you want to add detachable business card with your postcard then you should follow the above mentioned tips to get highest response.
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.