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Remember, advertising is an investment. It is rarely meant as a get rich quick venture. Whether or not you publicized in a newspaper with 1,000,000 plus readers, your ad is not going to deliver enormous overnight results. People having an interest in this type of advertising can see great success but the plan needs to be budgeted effectively and considered a longer term strategy.
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Many exporters have suffered heavy losses because they overlooked the proven fact that their products must meet the preferences and necessities of the consumers in the target market. Although it is easy to change people’s preferences thru advertising, it is far easier and cheaper to switch the product or to find a market where the product meets requirements.
One time adverts unless they’re promoting a single, onetime significant event potentially won’t have much impact. You will need to run ads in several issues in order to see results. That, naturally, is going to require a major monetary investment.
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Remember, advertising is an investment. It is never meant as a make money fast venture. Even if you publicized in a newspaper with 1,000,000 plus readers, your ad is not going to deliver massive overnight results. Those having an interest in this type of advertising can see great success but the plan must be budgeted effectively and considered a long term method.