Despite the cost effectiveness that online marketing provides, a lot of businesses are still using traditional marketing tools today. They still believe that they will be able to save more and communicate better with their customers and prospects through the traditional means. That’s acceptable considering that not all customers are internet savvy these days. There is still a big percentage of the population that trusts the traditional market than the online market. For this reason, they still choose to go for traditional marketing.
One traditional tool still in use today is business card printing. It seems that the business cards are still indispensable and effective in today’s market. If you happen to attend networking events, trade shows, and conferences, people would still ask for your business card. If you don’t have a card with you, you are missing a lot on sales opportunities. This makes it important to still create business cards for your business.
Of course, you need to make your cards unique and creative. Keep in mind that every other business out there would be using business cards. You need to stand out against them to make sure people notice you. So, what’s the best way to create unique business cards? Have you ever considered creating seasonal business cards? Have you ever received a business card shaped like a Christmas tree or a heart? They seem strange and only clutter your business card holder. But when done well, these strange cards can bring good merit to your business.
Surely, you would love receiving a card designed for a particular festive occasion. This will make you remember the business better even if it means thinking of an Easter egg or mistletoe. This will put the business upfront as they are able to grab people’s attention and keep them reminded of the business.
If you are heading for the seasonal card design, you don’t really need to overdo the design. You simply need to put a little ingenuity to put a seasonal touch to your cards. Creating a seasonal card though needs prudence and preparation. If there is an upcoming occasion and you can to create cards designed to that occasion, you need to plan ahead for the design you are doing. Remember that you need to have your cards before or on the day of the occasions; otherwise, your cards won’t be well received.
If, for instance, you are planning to send the traditional New Year card, you have to have your cards prepared months before the occasion. Keep in mind that most people will be busy on the days prior to the occasion. It would help if you send your cards ahead before they forget about you. It is also important that your cards’ design is applicable long after the New Year so you can still send it after the occasion.
If you will be creating cards in accordance to a cultural occasion, say the Chinese New Year, it would help if you can out Chinese characters in your business card templates. This will help people relate better to your cards. A dragon or firework will do, as long as these elements are incorporated well in your cards.
There are plenty of seasonal events we celebrate all throughout the year. If you plan to create seasonal business cards, plan ahead and make your design unique so you get the response that you want.
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