Whenever a new business opens, they would distribute business cards to introduce themselves to their target customers. As an effective form of marketing tool, these cards share contact details to target audience. When designed well, they can surely catch peoples attention and help retention. If people have a need for the products or serviced offered by the business, they would easily remember the business that has the most creative card.
This is why it is critical that you create the best cards to represent you in the market.
Paper choice. In most cards, it is important that your cards are printed on a thick card paper preferably 100 lb stock. It is best to use a thicker paper as it is much stiffer and durable. You can use other types of materials to print your cards such as metal or plastic, but these materials will cost more. In the US the standard card size is 3 inches by 2 inches. You can use bigger sizes, but that wont easily fit in standard card holders. If you use a huge size make sure that the design is creative so people will keep your card.
Printing options. Different printers use different printing techniques. Some of these techniques are the following:
a) Thermography this is a printing process that makes use a unique residue that gives a raised effect in the card when heated. This results in an effective print output.
b) Glossy this is done by coating the paper with UV coating or other similar substance. A glossy card often helps prolong the service life of the card.
c) Embossed this is a process that creates a 3D effect to the card. This is done by pushing a custom die into the paper to produce the look that you want for your cards.
d) Foil stamped this creates a metallic quality in the text of the cards.
e) Rounded corners this gives a unique look in the card, allowing your card to stand out.
f) Die-cut this allows you to create a unique look to your cards. If you want to stand out, this is the best option for you. With this type of printing option, it is best to talk with your designer as this would make your card really exceptional.
Tips in printing.
a. Make sure all details and images in your card are inside the border of your card.
b. If you have a different graphic designer and printer, make sure to talk to both in order to come up with the best design.
c. If you have enough budget print your cards in full color. This will make sure that your cards are eye-catching and colorful.
d. Be sure to find the right printer. There are a lot of printers in the market these days. You have to make sure that the printer you find will give the best worth for your money.
e. Its important that the information you put in your business card templates are easy to read. If you dont consider the font size and style you use in your cards, it would make it easy for people to hold on to your cards.
Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
For comments and inquiries about the article visit: Business Cards and Business Card Templates
http://www.geofframm.com marketing speaker
How to create a great business card? Filmed live at SageWorld, Event City, Manchester, I reveal the greatest business card I have ever seen. Great marketing ideas start with the smallest and most obvious marketing material of all – the business card.
Observational Marketing Greats = Johan Reyneke
Q. How do I market my business? A. Put the power of your brand in your customers hand…. Take pride in creating and having the most creative business card in the room. People will always remember you and your business!!!
Your business card is crap! Not anymore!!