Marketing is an integral part of any business. But sad to say, many businesses fail on this category. If you think that it’s simple to shed hundreds of dollars on a marketing campaign, just think of the politicians who spent millions, if not billions, on their campaign but fail to win the coveted position. Doesn’t it feel like they only wasted their money?
Well, it’s the same thing in business. If you don’t invest in the right marketing strategy, you are likely to end up wasting your money. This is why when it comes to marketing your business, it’s best to stick to what works and what’s important, and avoid unneeded complications as much as possible. To give you a head start, consider starting with one of the simplest and cost effective materials in use in business today—the business cards.
So, what does good, effective cheap business cards do to a business? Believe it or not, it does more than promote your business when used correctly. For decades, business owners have trusted on business cards to introduce themselves and their business to potential customers. Even early merchants have used these cards when doing business with nobles and traveling to other towns.
Today, they are an integral part of a person’s professional life. Almost everybody practically have a business card with them every time they go out of the house. So, because everybody has them, it won’t cost you anything to implement it.
But many business owners simply underutilize their business card. Of course, it’s standard for business cards to contain your name, business name, address, contact numbers, and website, if you have nay. But more than your basic information, your business card should have these two critical elements for people to get interested with what you offer at once:
• Unique Selling Point (USP). Your unique selling point is simply the one thing that sets you or your products and services apart from your competitors. This could be done through a short statement telling your customers of the biggest benefit they get when they do business with you. If you have a good and honest USP, you increase your chance of competing effectively with other businesses in the market on factors other than price. That means you get more profitable and successful.
• Free offer. Everybody loves free items. Consider offering free trial of your products, free subscription to your newsletter, or free item for every purchase of some of your products. Print your free offers at the back of your business cards and you can easily move your prospects to become buying customers.
A good rule to follow is to give away your business card three at a time. Every time someone asks for your card or you exchange cards with prospects, give them three of your card for them to pass along. If they know someone who needs your products or service, they can give out your card to them. This simple tactic will result in referrals, which is something highly appreciated in any business.
So, get started in your business cards today and enjoy easy and trouble-free marketing campaign. Keep in mind that everything starts from simple things, and when it comes to marketing your business, there’s nothing wrong with starting from simple and inexpensive business cards.
Resources: Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information about how to make successful brochures, and instantly find the best place for cheap brochure printing.