Every successful business needs a good marketing campaign. Once you go into business, you need to lay out a marketing campaign that will bring you into the minds of your target customers. But your marketing materials should not only bring in customers to your doorstep, but encourage them to keep coming back. The drawing in part would be easy. Just create something out of the ordinary and you can surely attract attention in the market. But encouraging them to come back would require hard work.
There is, however, one marketing material that can do both jobs for youthe business cards. In essence, business cards are miniature billboards that showcase your business details. They tell people what you do and how they can contact you. When they need additional information or need to do business with you again, they simply need to bring out your card from their file. When done effectively, your business cards will be a long term marketing material for you.
There are several factors though that you need to consider in order to ensure that your business card does these two functions for you. Read on to find out:
Right size. Size does matter in business cards. You cannot afford to use bulky business cards that wont fit peoples wallet. As much as possible, your cards should be compact and handy to encourage your prospects to keep your card in file. Of course, you can always be creative in the overall look of your card. You can design your card in different shape, but be sure to look at the standard size of a business card holder and create a shape based on that size.
Color. Every color conveys a different meaning. This is why it is important to carefully choose the color to use in your business card templates, especially when it comes to the dominant color. For instance, black expresses sophistication, power, and seriousness; white conveys simplicity, purity, and youthfulness; and purple shows spirituality and creativity. Whatever color you choose, you need to be sure it is the best one to showcase the image you want for your business. From the background to the color of the texts, carefully think over the color that will make you look professional, reliable, and exciting.
Font. Font is a very vital part of a business card design. Your choice of font will have a major effect on the over all theme of the card. A good and creative font will make a good looking and creative appeal to any business card. There are fonts that project an energetic business environment, while there are some fonts that allow you to project a social or corporate image. Aside from that, there are also some fonts that are trademarks of some businesses that add to their corporate profile in the market. Your choice of font will depend on the image that you want, so choose carefully. But be sure that the font you use is easy to read so as not to discourage your readers from keeping your card.
Texts. This is another factor that you must always consider if you want your business cards to be good and effective in the market. If you are just placing classic vital contact information in your card, there is high chance that you business card will look just like other card other there. Its best to add some twist in your card to make it more engaging and convincing. You can put additional content in your card such as an inspiring message or a list of your products and services to help build your image.
Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
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